While we live in a society where everything must go quickly, where the consumer wants EVERYTHING right away, brands must take up the challenge of responding to this new mode of consumption, which is more commonly called in the middle of fashion, fast fashion.
This therefore implies rapid production and often in large quantities in order to minimize costs.
Nevertheless, this storage of products generates an additional cost and can sometimes be doomed to destruction if it does not find buyers. This is a real problem that arises today and which needs to be resolved.
This economic model of “blind” production is no longer as profitable and above all is not ecological: these products produced and stored unnecessarily have required a lot of energy from humans but also from the planet. Resources such as water or electricity were used not only to manufacture them but also to store them.
After a few months of immobilization, these unsold items will unfortunately, most of the time, be destroyed, which once again generates a consumption of energy and resources.
In recent years, society has begun to think about the best ways to save our resources in order to protect our planet. Only, today, we no longer just have to think, it's time to take action.
New methods of eco-responsible production and consumption are already in place and it works if everyone plays the game, and especially if the necessary financial means are committed.
We see, for example today, an upsurge in electric cars on the road, an acceleration in the installation of solar / photovoltaic panels on the roofs, more and more people are going to local producers to buy their fruits and vegetables, waste sorting has become an increasingly common practice...
All these actions contribute to the protection of the environment and empower both citizens and businesses.
Our generation must act and propose solutions to preserve our resources, hence the emergence of new modes of consumption and production.
Manufacturing on customer demand is one of the solutions now available. This increasingly common method tends to become one of the main economic models in the world.
It aims to avoid the destruction of unsold items but also to respond to more reasoned consumption and an eco-responsible approach.
Brands must constantly renew themselves to meet customer demand, whose purchasing behavior is increasingly volatile. It is therefore important to reduce the quantities of parts produced while quickly anticipating sales successes and then putting the product in question back into production.
This new approach generates a lower storage cost for manufacturers, globally eliminates losses and unsold items and minimizes their environmental impact. So they have everything to gain.
Producing on demand therefore allows the manufacturer to reduce certain costs such as storage, but this mode of operation is also an advantage for the end customer, who will now be able to buy a personalized product. It is today a strong demand from the consumer, who no longer wants to look like his neighbor.
While we are certainly living at the height (perhaps soon the end) of mass production where everything is standardized to allow mass production, we note a major turning point in recent years, the consumer no longer having the same needs, nor the same desires.
The demand today is for personalization: the customer absolutely wants to stand out from the “other”.
Customization having become an important element of fashion, brands must take into account this new customer demand and renew themselves quickly to follow this new trend.
Therefore made to order fits perfectly Elmojis' core values of wanting to meet customer needs, limit its environmental impact by minimising production and storage.