Elmo the Dood: The Paws That Started It All
When our founders brought their puppy home in June 2021 they decided to create a separate Instagram account to avoid spamming their friends with constant puppy content. Quickly they discovered that there was a huge Social Media pet community out there and the account named @elmo.thedood started growing.
Via this community they also came across many custom pet portrait items but none of them were fully the style they were looking for, did not feel truly personal or the products were not available internationally. They also discovered the second problem: How polluting the fashion industry is for our environment and that it is difficult to get personalised sustainable and ethically produced items when looking at the entire end to end cycle from production, printing, packaging to shipping.
Being creative and determined DIYers, our founders decided to solve the first problem by creating their own designs. After hours of daydreaming, designing, and digital drawing, they discovered a way to achieve the signature look all Elmojis portraits now have - and where the individual pet is immediately recognised!
For the second problem they did long hours and nights of research and finally found a production partner who meets their high standards and strong ecological commitment:
🌱 We only want offer eco friendly products
🌱 We want to offer G.O.T.S. certified apparel items which are made from organic cotton
🌱 Only water based, eco friendly and vegan ink is used for the prints
🌱 All packaging is plastic free and shipping is carbon neutral.
From idea to founder
Everyone who saw pet portraits and heard about the idea immediately wanted their own, and it wasn't long before this spark set a small business in motion! In spring 2022 Elmojis was registered as a business and we started the work building the webshop, ordering samples and creating content to establish a social media presence prior to finally launching the store. Word of mouth led to first customer orders starting to flow in soon after...
Our Mission
Through starting the Instagram account for our founders’ sidekick and partner in crime Elmo, we have been lucky to have found such a wonderful pet community who has inspired us to dream, learn, grow and finally make our dream become a reality.
Bound together by our love for animals and a passion for design, Elmojis is working to create beautiful designs on high quality products that inspire and strengthen joyful connections between humans and their pets while living our commitment to be an ethical, sustainable brand. This as our small contribution to help preserving our planet for future generations of pet lovers like us.
We welcome you to be part of our journey which started with our official launch in June 2022!